2024 marks the 30th anniversary of Joekels Tea – a KZN-based business that went up against the tea giants and is now a leading tea manufacturer. What many may not know, however, is that Joekels Tea entered the coffee game several years ago with the launch of their Society Cappuccinos brand. And to make their 30th anniversary even more special, Society Cappuccinos has recently been selected as Product of the Year in the Hot Beverages category for 2024, with their Caramel Toffee variant.
“Entering the coffee category was very daunting,” commented Candice Sessions, Society Marketing Manager. “We are up against a lot of big players with many years of experience in the coffee game. This award really validates for us that we made the right decision branching into coffee and putting the hard yards into making Society Cappuccinos a recognised brand. It’s also a testament to the fact that Society is meeting the needs of South African cappuccino drinkers, and offering something that is different and appreciated.”
Product of the Year is the world’s largest consumer-voted award for product innovation, operating in more than 40 countries. The award was established in France more than three decades ago to guide consumers on the most innovative products while rewarding manufacturers for quality and innovation.
In South Africa, the Product of the Year in each category is selected via a survey of some 2000 households by leading market research company, Kantar Group. The entries include consumer-packaged goods which are entered into various categories, with the winners announced after Kantar completes its independent research survey.
Society Caramel Toffee Cappuccino, the 2024 Product of the Year in the Hot Beverages category, forms part of the delectable Society Cappuccinos range. Made from 100% Arabica coffee beans, Society Cappuccinos combine quality coffee with the creamy indulgence of a cappuccino, to give consumers an authentic coffee shop experience at home.
Celebrate with Society Cappuccinos and win a year’s supply of the award-winning flavour!
To celebrate being voted the Product of the Year, Society Cappuccinos is giving away a year’s supply of their winning Caramel Toffee Cappuccino.
Simply take a photo of yourself with a box of the Society Caramel Toffee Cappuccino and post it on Facebook or Instagram. Don’t forget to tag @OurSocietyCoffee! The competition will run from 1 July to 15 July 2024.
Society Cappuccinos can be found in leading supermarkets, at www.joekels.co.za or on Takealot. Join the conversation @OurSocietyCoffee on Facebook and Instagram.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Agnes Matladi from Olivia Jones Communications on behalf of Joekels.
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