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You are here: Home / Archives for Football

Football

13 July 2026

Hammarsdale Festival Wraps Up as Attention Shifts to WAFCON 2026 – South African Football Association

Location: Sport

The Hollywoodbets Super League has officially paused until August following a thrilling Matchweek 5 weekend of action at the Mpumalanga Stadium in Hammarsdale. The league’s new two-stream “Amplified” format delivered high-stakes drama right up to the final whistle before breaking for the highly anticipated international women’s window. Banyana Banyana stars will now shift their focus

The post Hammarsdale Festival Wraps Up as Attention Shifts to WAFCON 2026 appeared first on South African Football Association.

Read moreHammarsdale Festival Wraps Up as Attention Shifts to WAFCON 2026 – South African Football Association
12 July 2026

Bantwana fall short of FIFA World Cup spot – South African Football Association

Location: News, Sport

12 July 2026 – The South African U17 Women’s National team went down 1-3 to their counterparts from Kenya in the second leg third round 2026 FIFA U17 Women’s World Cup qualifier at the Nyayo National Stadium in Nairobi, Kenya on Sunday. Bantwana bowed out on a 5-1 aggregate after losing the first leg 2-0

The post Bantwana fall short of FIFA World Cup spot appeared first on South African Football Association.

Read moreBantwana fall short of FIFA World Cup spot – South African Football Association
11 July 2026

World Cup History: A Timeline of Africa’s Greatest Moments on the Field

Location: News

Ten pivotal moments that tell the story of how African football transformed itself.

Read moreWorld Cup History: A Timeline of Africa’s Greatest Moments on the Field
10 July 2026

SAFA dismisses claims about coach Broos’ departure from Bafana – South African Football Association

Location: News, Sport

10 July 2026 – The South African Football Association (SAFA) has dismissed claims that mentor Hugo Broos has left his role as the head coach of the South African senior men’s national team. Broos remains as the head coach of Bafana Bafana and reports claiming the contrary are completely false. It is not the first

The post SAFA dismisses claims about coach Broos’ departure from Bafana appeared first on South African Football Association.

Read moreSAFA dismisses claims about coach Broos’ departure from Bafana – South African Football Association
10 July 2026

Racial Stereotypes of African Footballers Persist. A World Cup Is a Good Time to Talk About Them

Location: News

Africans are often sold as physically strong with raw talent, but lacking in discipline and technical refinement.

Read moreRacial Stereotypes of African Footballers Persist. A World Cup Is a Good Time to Talk About Them
6 July 2026

Ellis announces preliminary Banyana WAFCON squad – South African Football Association

Location: News, Sport

06 July 2026 – Sasol Banyana Banyana Head Coach Dr Desiree Ellis has announced a preliminary squad of 31 players for the upcoming CAF Women’s Africa Cup of Nations (WAFCON 2026) to be held in Morocco from 26 July-16 August 2026. The squad will be trimmed down to 26 players who will travel to North

The post Ellis announces preliminary Banyana WAFCON squad appeared first on South African Football Association.

Read moreEllis announces preliminary Banyana WAFCON squad – South African Football Association
6 July 2026

SAFA hosts another successful FIFA Women’s Football Campaign – South African Football Association

Location: News, Sport

6 July 2026 – The South African Football Association (SAFA) Women’s Football department concluded Youth Month (June) with two successful campaigns. Held under the FIFA Women’s Football Campaign banner, the project visited Witbank in Mpumalanga as well as Mothibistad in the Northern Cape for an uplifting programme for girls between 6-12 years in each province.

The post SAFA hosts another successful FIFA Women’s Football Campaign appeared first on South African Football Association.

Read moreSAFA hosts another successful FIFA Women’s Football Campaign – South African Football Association
5 July 2026

Mdaka names preliminary U20 squad for COSAFA Men’s Youth Championship – South African Football Association

Location: News, Sport

6 July 2026 – Head coach of the South African U20 Men’s National Team, Raymond Mdaka, has named a preliminary squad of 61 players to kickstart preparations for the 2026 COSAFA U20 Men’s Youth Championship scheduled for September this year. The team will be whittled down before the start of their week-long training camp, which

The post Mdaka names preliminary U20 squad for COSAFA Men’s Youth Championship appeared first on South African Football Association.

Read moreMdaka names preliminary U20 squad for COSAFA Men’s Youth Championship – South African Football Association
5 July 2026

Bantwana vow to come back stronger after first leg loss to Kenya in World Cup decider – South African Football Association

Location: News, Sport

4 July 2026 – The South African U17 Women’s National team, Bantwana, suffered a 0-2 defeat to Kenya in the first leg of the third and final round of the FIFA U17 Women’s World Cup qualifiers played at the Lucas Moripe Stadium in Atteridgeville on Saturday. Two strikes on either side of halftime by Faith

The post Bantwana vow to come back stronger after first leg loss to Kenya in World Cup decider appeared first on South African Football Association.

Read moreBantwana vow to come back stronger after first leg loss to Kenya in World Cup decider – South African Football Association
4 July 2026

Road to LA 2028 Olympics starts in earnest for SA Men’s U23 – South African Football Association

Location: News, Sport

4 July 2026 – The road to the Los Angeles 2028 Olympics has started in earnest for the South African U23 Men’s National Team. Raymond Mdaka, Head Coach of the U20 Men’s National team, has called up 33 players to a selection camp as he starts preparing the side for the gruelling journey ahead. The

The post Road to LA 2028 Olympics starts in earnest for SA Men’s U23 appeared first on South African Football Association.

Read moreRoad to LA 2028 Olympics starts in earnest for SA Men’s U23 – South African Football Association
29 June 2026

Disappointment as Bafana bow out of the 2026 FIFA World Cup – South African Football Association

Location: News, Sport

29 June 2026 – Bafana Bafana bowed out of the 2026 FIFA World Cup after a heart-breaking stoppage time 0-1 defeat to tournament co-hosts Canada in a Last 32 match played at the Los Angeles Stadium on Sunday afternoon. Stephen Eustáquio broke South African hearts when he powered Canada to the Last 16 of the

The post Disappointment as Bafana bow out of the 2026 FIFA World Cup appeared first on South African Football Association.

Read moreDisappointment as Bafana bow out of the 2026 FIFA World Cup – South African Football Association
28 June 2026

SAFA congratulates all the African teams that have qualified for the Round of 32 at the 2026 FIFA World Cup – South African Football Association

Location: News, Sport

28 June 2026 – The South African Football Association (SAFA) congratulates all the African teams that have qualified for the Round of 32 at the 2026 FIFA World Cup. A record-breaking nine African countries qualified for the knockout stage of the global tournament currently being held in the United States of America, Mexico and Canada.

The post SAFA congratulates all the African teams that have qualified for the Round of 32 at the 2026 FIFA World Cup appeared first on South African Football Association.

Read moreSAFA congratulates all the African teams that have qualified for the Round of 32 at the 2026 FIFA World Cup – South African Football Association
28 June 2026

It is a historic moment for us as a country – Okon – South African Football Association

Location: News, Sport

28 June 2026 – The stage is set for an epic showdown when Bafana Bafana face Canada at the Los Angeles Stadium in a highly anticipated 2026 FIFA World Cup second round clash that will attract eyeballs from across the globe on Sunday. The South African senior men’s national team made history on Wednesday this

The post It is a historic moment for us as a country – Okon appeared first on South African Football Association.

Read moreIt is a historic moment for us as a country – Okon – South African Football Association
28 June 2026

Bantwana coach names squad to face Kenya in World Cup decider – South African Football Association

Location: News, Sport

27 June 2026 – South African U17 Women’s National team coach Ntombifuthi Khumalo has named a squad of 23 players to face Kenya in the crucial third and final round of the FIFA U17 Women’s World Cup qualifiers. Bantwana will host the East Africans in the first leg on Saturday, 4 July 2026 at the

The post Bantwana coach names squad to face Kenya in World Cup decider appeared first on South African Football Association.

Read moreBantwana coach names squad to face Kenya in World Cup decider – South African Football Association
27 June 2026

SAFA mourns the passing of Bafana midfielder Jayden Adam’s grandmother – South African Football Association

Location: News, Sport

27 June 2026 – The South African Football Association (SAFA) is saddened to hear about the passing of Bafana Bafana midfielder Jayden Adam’s grandmother, Marianna. The 72-year-old Marianna Adams passed away a day before the South African senior men’s national team faced Czechia in a 2026 FIFA World Cup Group A match played at Atlanta

The post SAFA mourns the passing of Bafana midfielder Jayden Adam’s grandmother appeared first on South African Football Association.

Read moreSAFA mourns the passing of Bafana midfielder Jayden Adam’s grandmother – South African Football Association
26 June 2026

Tickets for the RO32 Available – South African Football Association

Location: Sport

26 June 2026 – Pachuca The tickets for the Bafana Bafana vs Canada clash are available on the FIFA ticketing platform, the match will be at the Los Angeles Stadium at 12h00 local time (21h00 RSA). South African fans can buy the tickets which are segmented into 3 parts, Last Minute Phase, Resale Market Place

The post Tickets for the RO32 Available appeared first on South African Football Association.

Read moreTickets for the RO32 Available – South African Football Association
25 June 2026

Fan Walks Bring Mzansi “gees” – South African Football Association

Location: Sport

25 June 2026 – Bafana Bafana® fans from around the world gathered in large number in Mexico City, Atlanta and Monterrey to be part of the highly successful Fan Walks that were held ahead the South African senior men’s national team’s FIFA World Cup Group A matches this month. These dedicated activations were an integral

The post Fan Walks Bring Mzansi “gees” appeared first on South African Football Association.

Read moreFan Walks Bring Mzansi “gees” – South African Football Association
25 June 2026

SAFA’s appeal against Zwane’s three-match suspension dismissed – South African Football Association

Location: News, Sport

25 June 2026 – The South African Football Association’s (SAFA) appeal against Bafana Bafana midfielder Themba Zwane’s three-match suspension has been dismissed by the FIFA Disciplinary committee. Zwane is serving a three-match suspension he was handed by the FIFA disciplinary committee following the red card he received in the 2026 FIFA World Cup opening game

The post SAFA’s appeal against Zwane’s three-match suspension dismissed appeared first on South African Football Association.

Read moreSAFA’s appeal against Zwane’s three-match suspension dismissed – South African Football Association
25 June 2026

Bafana march into the history books as they reach the knockout stages of the FIFA World Cup for the first time – South African Football Association

Location: News, Sport

25 June 2026 – Bafana Bafana have written a new chapter in the history books after advancing to the knockout stages of the FIFA World Cup for the first time on a balmy summer evening in Monterrey, Mexico, on Wednesday night. The South African senior men’s national team sent Monterrey Stadium into thunderous applause after

The post Bafana march into the history books as they reach the knockout stages of the FIFA World Cup for the first time appeared first on South African Football Association.

Read moreBafana march into the history books as they reach the knockout stages of the FIFA World Cup for the first time – South African Football Association
23 June 2026

Banyana coach applauds CAF for considering player welfare during WAFCON with revised fixtures – South African Football Association

Location: News, Sport

23 June 2026 – Sasol Banyana Banyana Head Coach Dr Desiree Ellis has applauded the Confederation of African Football (CAF) following the release of the revised fixtures for the 2026 CAF Women’s Africa Cup of Nations (WAFCON). According to the latest fixtures, the tournament will kick off on 26 July 2026, which is a day

The post Banyana coach applauds CAF for considering player welfare during WAFCON with revised fixtures appeared first on South African Football Association.

Read moreBanyana coach applauds CAF for considering player welfare during WAFCON with revised fixtures – South African Football Association
22 June 2026

African Teams Are Winning the World Cup’s Battle for Attention

Location: Sport
APO Group Insights

By Libby Allen, Vice President: Brand & Creative, APO Group (https://APO-opa.com).

I spend my working life thinking about how brands build a name for themselves across borders. One of the standout lessons I've seen this year hasn't come from a company, but from African teams at the World Cup.

Branding is usually seen as aesthetics: a logo, a colour palette. But the brands that perform do harder work. They find exactly what is theirs, and they have the confidence to put it forward without borrowing or hedging. This World Cup is full of teams doing just that.

The walk from the plane

Look at DR Congo. When the squad landed in Houston, the players walked through the airport in black suits with leopard-print details, leopard brooches, and matching bags, designed by Congolese designer Alvin Junior Mak, of JMAKxPARIS. The collection is a tribute to the 1974 Léopards, the first team from sub-Saharan Africa to reach a World Cup, and to La Sape, Congo's tradition of dress as resistance, expression, dignity. This is the country's first World Cup in 52 years, and the squad arrived under strain, with some quarantined during the ongoing Ebola outbreak at home, and many supporters unable to travel. That could have been the dominant narrative, but Congo used one of the world's biggest stages to lead with creativity and heritage, not hardship.

Côte d'Ivoire arrived in Philadelphia in saffron tie-dye blazers by the Ivorian designer Ibrahim Fernandez, their elephant motifs framing the squad as an expression of Ivorian craft. Sénégal came in forest-green tailoring by Xakeb, with shoes by the Dakar maker Cheikh Mbacké Thiam. In each case, the designer came from the country represented.

Countries have used arrivals and ceremonies to project who they are for as long as global events have existed. The tradition is old. What's newer is the confidence behind it, the scale it now reaches, and the global appetite that rewards it.

Stories that move markets

An enormous national branding moment came from Nigeria in 2018, when its World Cup shirt with Nike became a global phenomenon. Drawn from the Super Eagles' famous 1994 kit, it took three million pre-orders before it arrived in stores – a record for an African team – and sold out within minutes of launch. It was later shortlisted for the Design Museum's Beazley Design of the Year, alongside Gucci and Burberry. The identity was unmistakably Nigerian. The reach was Nike's. Neither side could have produced that result alone. The story must be genuinely yours, and the right partner can help it travel. The challenge is making sure the value comes home too.

The story is the brand

On the pitch, the most powerful story, for me, comes from Cabo Verde. On their World Cup debut, the Blue Sharks held Spain, the reigning European champions, to a goalless draw. Their 40-year-old goalkeeper, Vozinha, produced the performance of his life and left the field in tears. By the next morning, millions of people who had never heard his name knew it. His social media following had grown from tens of thousands into millions, with no campaign behind it and no ad budget. Reputation grew because the story was true and people wanted to share it. The best piece of brand-building in football this month was a real story, told at the right moment. You can buy attention. You can't buy authenticity.

Making the moment last

These are all major moments, but growing and sustaining a reputation takes infrastructure. I've seen this through APO Group's work with the Global Africa Business Initiative (GABI) and its Unstoppable Africa platform, held each year alongside the UN General Assembly in New York. Convened by the United Nations Global Compact, GABI brings African founders and investors, from sectors including sport and the creative economy, into the same room as global partners, so that ideas and investment can move in both directions, on African terms.

It rests on the same truth the World Cup is showing. Africa's business, culture, and sport shape how the continent is seen, and they do it together, which carries real commercial weight: people invest in and travel to the places they feel they understand.

The teams making the strongest impression have not been the biggest or the richest. They have been the clearest about who they are. Some do that through design. Some move us. Some work because they partner to scale.

The question isn't whether African brands can command global attention. They already do. The opportunity is to keep building the platforms and partnerships that let those stories travel, without losing what makes them worth telling. Know who you are, and the world becomes your audience, not your author.

Libby Allen is Vice President: Brand & Creative at APO Group. Based in Cape Town, South Africa, she leads marketing and creative services for the consultancy and its clients across African markets.

Distributed by APO Group on behalf of APO Group Insights.

Media Contact:
marie@apo-opa.com  

About APO Group:
Founded in 2007 by Nicolas Pompigne-Mognard, APO Group is the communications consultancy built for performance – combining strategic advisory, on-the-ground execution, and guaranteed visibility across all 54 African markets. Its owned newswire, Africa Newsroom, secures placement on 250+ Africa-focused news sites, connecting organisations directly with journalists, analysts, investors, and policymakers worldwide.

Recognised internationally for communications excellence including SABRE, Davos Communications, and World Business Outlook distinctions, APO Group partners with global and African organisations to deliver communications that perform. Clients include the African Development Bank Group, Africa CDC, Afreximbank, NFL, Nestlé, Emirates, Canon, Western Union, GITEX Global, and Cassava Technologies.

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APO Group Insights
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Read moreAfrican Teams Are Winning the World Cup’s Battle for Attention
20 June 2026

SAFA announces partnership with Stayfree – South African Football Association

Location: News, Sport

19 June 2026 – The South African Football Association (SAFA) has announced the appointment of Stayfree as the Official Sanitary Pad Sponsor of Banyana Banyana in a landmark partnership designed to shine the spotlight on an important but often overlooked aspect of women’s sport: the role pads play in performance. Launched under the campaign platform

The post SAFA announces partnership with Stayfree appeared first on South African Football Association.

Read moreSAFA announces partnership with Stayfree – South African Football Association
20 June 2026

Bafana return to work in Pachuca, Mexico – South African Football Association

Location: News, Sport

20 June 2026 – Bafana Bafana returned to their 2026 FIFA World Cup base camp in Pachuca, Mexico, on Friday and immediately hit the training fields at Universidad del Futbol. The South African senior men’s national team got down to business soon after arrival following the 1-1 draw with Czechia at Atlanta Stadium in Atlanta,

The post Bafana return to work in Pachuca, Mexico appeared first on South African Football Association.

Read moreBafana return to work in Pachuca, Mexico – South African Football Association
19 June 2026

Bafana share the spoils with Czechia – South African Football Association

Location: News, Sport

18 June 2026 – Bafana Bafana were held to a 1-1 draw by Czechia at Atlanta Stadium in a 2026 FIFA World Cup group match that the South African senior men’s national team could have won with a bit of luck on Thursday afternoon. Coach Hugo Broos’ charges found themselves on the backfoot early in

The post Bafana share the spoils with Czechia appeared first on South African Football Association.

Read moreBafana share the spoils with Czechia – South African Football Association
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