3 July 2024, Johannesburg: We are thrilled to announce that Telkom has been honoured as one of the 30 most admired South African brands that have significantly shaped South Africa’s global reputation and competitiveness over the past 30 years. This prestigious recognition was awarded at the Brand Africa 100 annual rankings of the best brands in Africa.
Telkom has earned this distinction in two notable categories: one of the five South African campaigns that have resonated deeply with South Africans, and one of the ten South African brands that have shaped the country’s identity and competitiveness.
Brand Africa, a non-profit movement dedicated to inspiring a brand-led African renaissance, has released its 14th annual rankings of the best brands in Africa. The rankings are based on comprehensive research conducted across 31 African countries between January and March 2024.
Gugu Mthembu, Chief Marketing Officer at Telkom Consumer, expressed her pride in this achievement: “It is with great pride that we receive these accolades. They are a true testament to the intentionality of Telkom in ensuring that we provide exceptional products and services for our consumers. Being the challenger brand that we are, our aim is to disrupt the Telco industry in South Africa by always reaching for greater heights and going above and beyond in ensuring that we provide value to our customers.”
The Brand Africa 100 | Africa’s Best Brands is recognised as the only pan-African, independent, non-commercial, and research-led ranking of brands in Africa. Over the years, these results have been widely cited by major international media, including CNN, BBC, CNBC Africa, and numerous regional and local African media outlets.
Gugu concluded, “Receiving global and continental recognition at this level showcases that our continued dedication, innovation, and commitment to elevate Telkom’s brand presence has made a meaningful impact on a global scale. This accolade is a testament to our relentless pursuit of excellence and our ability to inspire positive change.”
This achievement is a proud moment for all of us at Telkom, and it highlights the hard work and dedication of our team in pushing the boundaries and striving for excellence. Let’s continue to build on this success and take Telkom to even greater heights.
Congratulations to everyone for making this possible!
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Author: Lindiwe Mncube from DNA Brand Architects on behalf of Telkom.
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