South Africans are developing an ever-growing fondness for this extraordinary vegetable, and its popularity is soaring in households. Unlike its plain cousin, regular broccoli, Tenderstem® is the lush, luxurious, and leggy vegetable that stands head and shoulders above all others.
David Samuels, EMEA Brand Director for Tenderstem®, expresses his delight: “We’re thrilled see the Tenderstem® brand going from strength to strength in South Africa, envisioning this unique vegetable as a kitchen staple across the nation. The brand stands for more than honest a name, it’s an assurance to consumers that they can expect a consistent quality that represents proper value. For growers and everyone involved in the supply of Tenderstem®, there’s a scheme of support that ensures visibility and sustained economic value. The benefits of the brand are felt from the fields, all the way to the supermarket shelves.”
Available all year round and hand-picked for the finest quality, Tenderstem® broccoli is a versatile, vibrant vegetable that’s perfect for any special occasion or mid-week meal. As the name suggests, this brassica is tender, juicy, succulent and flavoursome from floret to stem, so you can eat the whole thing with zero waste.
Tenderstem® broccoli boasts a distinctive and delectable taste, with succulent sweetness and slight nuttiness, setting it apart from bland or bitter varieties. Its versatility shines as it can be boiled, grilled, roasted, air-fried, steamed, stir-fried, consumed raw, or even charred on the grill.
A mere 80g of Tenderstem® contributes to one’s daily recommended greens intake. This nutritional powerhouse is rich in folate, vitamin A, and vitamin C, supporting a healthy immune scheme. High fibre content and a source of potassium further endorse normal blood pressure and a well-functioning nervous scheme.
Tenderstem® Broccoli hosted its first masterclass event in Johannesburg on September 12, 2023. At this event, attendees had the opportunity to prepare dishes that showcased the incredible versatility of this remarkable vegetable. South Africans can now exclusively find Tenderstem® Broccoli at Woolworths stores nationwide.
It’s a culinary sensation that promises to become a beloved staple in kitchens across the country.
Discover Tenderstem®: broccoli, but better.
Visit our website at www.tenderstem.co.za for more meal inspiration and information.
CLICK HERE to submit your press release to MyPR.co.za for free.
Aqua Monsoon
Part of what the food industry does with Public Relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging. So when consumers hear about a recent effort like the \”food dialogues\” put on by a group called the US Farmers and Ranchers Alliance, do they know necessarily that these \”dialogues\” are being funded by companies like Monsanto, a large chemical company and the controller of most of the patents on genetically modified seeds? No, they don\’t. – Anna Lappe
Palomino Cake
“Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room.” – Joyce Brothers
Pinup Diva
“Transforming your customer service from mediocre to great won\’t happen overnight, though. It requires a serious commitment to meaningful change, a team of rockstar support professionals, and work across the entire organization.” ~ Oscar Auliq-Ice, Happy Customers