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Which City Hosts SA’s Biggest Wine Festival?

Southern Africa’s biggest wine festival is returning to Sandton in October, featuring a broader selection of wines and more tasting sessions. WineX 2024 will showcase over 700 wines and attract up to 9,000 attendees from Gauteng.

“This wine show allows enthusiasts and novice drinkers to explore different flavour profiles and learn about local wines, catering to both seasoned connoisseurs and dynamic young professionals,” says Bridgette Kruger, Standard Bank’s Head of Private Banking in SA.

Taking place from 30 October to 1 November at the Sandton Convention Centre, the 2024 WineX festival promises an exceptional experience, blending premium wines with a vibrant, sophisticated crowd.

WineX founder Michael Fridjhon notes that Gauteng consumers represent the majority of domestic buyers, but modern professionals have limited opportunities to engage with the full range of flavours that contribute to South African wines’ global acclaim. “This wine show brings all our award-winning wines to them,” adds Fridjhon.

In partnership with Standard Bank Private, WineX is excited to offer up to 30% off ticket prices for Standard Bank Private Banking clients. This exclusive discount reflects Standard Bank’s commitment to providing exceptional experiences while supporting wealth creation. “WineX aligns perfectly with this philosophy by offering exclusive experiences and valuable insights into the wine industry,” says Kruger.

Key interesting facts about SA wines:

  • Local wines continue to experience robust growth locally, with 60% of South Africa’s wine consumed domestically in 2023.
  • Domestic wine sales reached a record high of 475 million litres in 2022.
  • Still wine – such as dry red and white wines – is the most consumed in South Africa.
  • But the consumption of sparkling wine grew the most between 2021 and 2023, with domestic sales rising by 29% over that period.
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