
Revolutionizing Solar Access: Hohm Energy’s Game-Changing R999 Offer Paves the Way for Affordable, Sustainable Living
A groundbreaking transformation is underway in South Africa‘s renewable energy sector, led by the solar marketplace pioneer Hohm Energy. Today,…

Virgo Moon
It\’s not a 9 to 5 job. You do PR everywhere you go. – Lauren Robinson, @Lauren5Robinson
Tomcat
Social media is becoming one of the most dominant external communications channels. A whopping 84% of brands expect their company’s use of social media for communications to increase over the next three years. Currently, 48% use social as their primary external communication channel and 58% anticipate it will become a main channel in the next three years.
Spelltansy
Public relations professionals’ technology toolkit expands – Email and video conferencing are everyday tools regardless of your role, but PR professionals use a variety of other digital platforms, too. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences. As for social media, PR professionals use these platforms in various ways to: Create and maintain relationships with journalists and publications; Gauge positive and negative sentiment from audiences; Proactively plan for crisis management; Quickly collect and analyze audience data to inform communication strategy