Fame Week Africa and Super App ayoba join hands to Spread Entertainment Excellence across the African Continent

FAME Week Africa, the prestigious event celebrating outstanding achievements in the African entertainment industry, is pleased to announce its media partnership with ayoba, the leading African SuperApp. This strategic collaboration is set to augment ayoba’s reach and engagement within the African market while complementing FAME Week Africa’s mission to promote excellence and innovation across the continent’s entertainment landscape. By teaming up with ayoba, an influential platform boasting over 25 million monthly active users, the partnership creates exciting current avenues for content creators and artists to showcase their talent to a vast and diverse audience.

The dedicated channel for FAME Week Africa on the ayoba app will be a hub of excitement, featuring a wealth of event updates, exclusive content, and illuminating artist spotlights. Martin Hiller, the Event Director of FAME Week Africa, conveyed his enthusiasm about the collaboration, stating: “With this partnership, FAME Week Africa and ayoba are poised to ignite the African entertainment landscape, empowering talent and creativity to shine on a grand stage”.

Ayoba Head of Content, Gillian Ezra echoed the sentiment, adding: “ayoba is proud to host FAME Week Africa for a dedicated channel on our app.  Users can catch up on all the news, meet some of the astonishing creators, watch trailers and clips and so much more”.

Ayoba acclaimed its fourth birthday by surpassing a notable milestone of 25 million monthly active users, following its achievement of 20 million users in December 2022. The app’s growth can be attributed to its global availability, with a strong focus on the African continent, particularly in key territories such as Nigeria, Cameroon, South Africa, Ghana, Côte d’Ivoire, Uganda, and The Republic of Congo.

CEO Burak Akinci expressed delight at the milestone and credited user feedback for driving the app’s innovation. He also highlighted the platform’s continuous efforts to enhance user experiences, leading to significant growth in Messages usage by 35%, as well as a 16% rise in both Stories and VoIP calls. Users engaged with 88 million cards covering diverse topics across all channels, while music streams surged by 8%, reaching an impressive 33 million streams in a two-month period.

The media partnership between FAME Week Africa and ayoba marks an exciting chapter in their respective journeys, where together, they will continue to foster the growth and recognition of African talent and entertainment excellence on a global scale.

You can access the ayoba app by following these steps:

1. Visit the App Store or Google Play Store on your mobile device.
2. In the search bar, type “ayoba.”
3. Locate the official ayoba app from the search results.
4. Tap on the app icon to view more details.
5. Click on the “Install” or “Get” button to download and install the app on your device.
6. Once the installation is complete, you can open the ayoba app and follow the on-screen instructions to set up your account.
7. Once set-up, subscribe to the FAME Week Africa – your gateway to Africa’s entertainment industry

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