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You are here: Home / News / Red Flag Over Amazon’s 100% Black-Ownership Criterion

Red Flag Over Amazon’s 100% Black-Ownership Criterion

3 September 2026 by Guest

The Freedom Front Plus (VF Plus) will bring the fact that Amazon Web Services (AWS) requires companies wishing to participate in its South African Equity Equivalent Investment Programme (EEIP) to be 100% black-owned to the attention of the American (US) authorities. AWS itself has confirmed that the minimum requirement for participating in the Programme is […]

The post Freedom Front Plus takes Amazon’s 100% black-ownership criterion up with US authorities appeared first on Freedom Front Plus.

The Freedom Front Plus (VF Plus) will bring the fact that Amazon Web Services (AWS) requires companies wishing to participate in its South African Equity Equivalent Investment Programme (EEIP) to be 100% black-owned to the attention of the American (US) authorities.

AWS itself has confirmed that the minimum requirement for participating in the Programme is complete black ownership. Consequently, South African businesses may be barred simply because one shareholder does not qualify based on the prescribed racial classification.

The Freedom Front Plus will, therefore, formally approach and request the US Ambassador to South Africa, L. Brent Bozell III, to refer the matter to the relevant US authorities.

The issue is not necessarily whether AWS is contravening American legislation, but whether a multinational company and federal contractor’s application of an absolute racial requirement outside the USA is congruent with the US government’s current policy on race-based discrimination in contracting and programme participation.

President Donald Trump’s Executive Order 14398 of 26 March 2026 stipulates, among other things, that federal contractors are prohibited from engaging in racially discriminatory Diversity, Equity and Inclusion (DEI) activities.

It includes disparate treatment based on race or ethnicity in contracting and programme participation.

This policy framework offers a relevant context for examining the matter.

Meanwhile, the Freedom Front Plus insists that AWS and the Department of Trade, Industry and Competition provide clarity on where the 100% black-ownership criterion comes from; is it an explicit requirement of South African B-BBEE regulations, a government condition, or a corporate decision by AWS.

This distinction is important, because genuine transformation and empowerment should not permanently classify people according to race, and then grant or withhold access to opportunities on that basis.

The Freedom Front Plus believes in a free market, equal treatment, entrepreneurship, merit and opportunities for all.

South Africa needs more investment, entrepreneurs and job creation – not new racial barriers that restrict economic participation.

The Freedom Front Plus’s message is clear: A person’s race should never serve as a ticket to economic opportunities.

FF+ Manifesto on Housing: Providing affordable housing.

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Category: NewsTag: Africa, African, Amazon, Competition, DEI, Donald Trump, Freedom Front Plus, Government, march, Market, new, ONE, Politics, South Africa, Trump, USA

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Reader Interactions

Comments

  1. Sprkr

    3 September 2026 at 5:48 pm

    I told my dad to embrace his mistakes. He cried, then he hugged me and my sister

  2. Esq

    3 September 2026 at 5:48 pm

    Interview with a pirate:

    There was a pirate who had agreed to do an interview with a local tv station. The reporter was very courteous and professional, giving a bit of background as to the pirate\’s business. She then began interviewing him.

    \”So Mr. Longbeard, are there any risks to your business? I see you have a peg leg- how did that come about?\”

    \”Well, y\’see I were sailing along the coast of South Africa, looking to plunder some locals when as I boarded the small boat from the ship, a great white shark came up and got my leg clean off. \’twas scary yes, but thus is the life of a pirate.\”

    \”Wow, that is pretty scary- well, how about your hook? What happened to your hand with that?\”

    \”Oh now that\’s quite the tale, y\’see I were fighting a rival pirate, and we had locked swords. We had been fighting for a few hours, and were both terribly fatigued. I had a bit of exhaustion and confusion, and when I went to block one of his sword blows, I met him with me hand instead of me sword. Took it right off, but it shocked him so much I managed to get him back pretty good and have him submit. So the hook hand was given as a replacement.\”

    \”Wow. Simply fascinating. Now, what about your eye patch? How did that happen?\”

    \”Well, one day, a seagull was flying overhead, and I looked up. It pooped right in me eye.\”

    \”… Well wow. I must admit, I wouldn\’t think just seagull poop could damage the eye that badly.\”

    \”Oh, I forgot to mention… it were me first day with the hook.\”

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