Cultural Creators from three of South Africa’s neighbouring countries feature in KFC Streetwise’s new Original Feeds Original campaign, which celebrates the inspiration that feeds creativity.
Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and the Botswana Metalheads feature in the campaign’s epic TV commercial, which stars Khuli Chana, Blxckie and 25K. The commercial’s soundtrack is a new song, the Originals Anthem, written and recorded by the rappers.
“Just as KFC’s Streetwise brand takes its inspiration from the iconic taste of KFC’s Original Recipe – while adding bucketloads of value for a new generation – the film depicts Khuli, Blxckie and 25K inspiring each other and those who will follow them,” says KFC Africa Chief Marketing Officer Grant Macpherson. “The Cultural Creators are part of the same powerful narrative.”
Scholtz, who made the suits Blxckie and 25K wear in the photoshoot scene in the TV commercial, is inspired by collaborations. “If you see someone who can do something well, why not work with them?” he says.
Sakarombe appears in the film shooting the Originals Anthem music video in the street with Khuli Chana, Blxckie and 25K. He says he’s inspired by the “raw experiences of life around me” and the vibrant energy, constant motion and diverse cultures of cities.
The Originals Anthem inspires the Botswana Metalheads – whose music often contains local influences and whose style reflects cowboy culture – to infuse their originality and give it a heavy metal angle.
The campaign, which launches on 04 March 2025 across SADC regions, also features a packaging collaboration between KFC Streetwise and Cultural Creator Sindiso Nyoni, a Bulawayo-born illustrator who has built a stellar career after being inspired by an “original” – his high school art teacher, a retired graphic designer.
Making a mark
Macpherson says it’s a time when young people are hungry to share their unique signature with the world. “Who better to feed their hunger than the originals who came before them?” he says.
“We want the Originals Anthem and all the activity around it to inspire all the young Africans trying to make their mark through their creativity and individuality.”
Khuli Chana says that as one of the legends of South African hip-hop, he’s passionate about inspiring new artists. “The reason I started Maftown Heights in 2009 was to help rappers from Mahikeng find their footing in Joburg with a sound and language that wasn’t mainstream at the time,” he says. “It led to great things and it’s still giving new artists a platform. I love inspiring musicians to find their original sound.”
Blxckie says his career and development has been built on collaborations, and every one of them keeps him original. “Musicians lift each other up,” he says. “They support each other and make each other better at what they do.”
25K was introduced to rap by artists such as DJ Mojava, Ghetto Squad, and old school hip-hop groups Dead Prez and Outcast, and became an original by rapping in S’Pitori, a mixed language spoken in Pretoria.
“I want to be remembered for that and I want to inspire kids,” he says. “When I’m no longer here, I want to feel like I left something that will make it easier for another kid to come out of Pretoria.”
Other Cultural Creators who appear in the Original Feeds Original TV commercial include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skateboarders and custom car pimper Ofentse Mphatsoe.
Passing the torch
The commercial begins with Khuli starting to write the Originals Anthem and ends with him as the OG, welcoming Blxckie and 25K on stage and handing the mic to them.
“It’s the story of my life and it’s the story of KFC Streetwise,” says Khuli. “Passing the mic is like passing the torch, and that’s how Original Feeds Original.”
Director Sam Coleman says the 90-second video portrays the endless cycle of inspiration, in which each creator is galvanised by the ones before and motivates those who follow. “It’s an explosive mix of visual eye candy, entertainment, musical reward, style, and unique brand integration that instantly hijacks your attention and eyeballs,” he says. “Everything about it is engaging, surprising and fresh.”
And there’s an extra twist to the campaign, says Macpherson. “Every time someone streams the Originals Anthem, the money it earns will go to KFC Add Hope. It will be used to feed malnourished children throughout South Africa.
“Among the kids who benefit from Add Hope are the next generation of Khulis, Blxckies and 25Ks and the Cultural Creators of the future. So, anyone who listens to the anthem will be helping them on their way.”
The Originals Anthem is available on all major streaming platforms, including Spotify, YouTube Music and Apple Music.
Africa Fact: Bling culture existed in this region. At the time of our last visit, the Horniman Museum in London had exhibits of headrests with the caption: “Headrests have been used in Africa since the time of the Egyptian pharaohs. Remains of some headrests, once covered in gold foil, have been found in the ruins of Great Zimbabwe and burial sites like Mapungubwe dating to the twelfth century after Christ.”
Jigsaw
A British man on safari walks into a bar far out in the reaches of a game reserve in Southern Africa, he stays at the bar for a while shooting the shit with the bartender and drinking like a fish, he offer to buy the barkeep a round and since no one else is within 2km of their small oasis of liquor the barkeep obliges. The englishman goes off to the bathroom to have a good old go at the porcelain, he\’s back and ready for a few more whiskeys. He\’s just sat down when suddenly in the distance he hears a scream. He looks over his shoulder and dismisses it as nothing, he turns to the barkeep and orders a drink, takes a sip and hears the scream again. He looks at the barkeep who just shrugs it off. A minute or two later he and the barman hear it again and go outside to take a look. They see a lone figure running towards them screaming, he spots them and lets out a cry, RUN!!!!! HE\”S COMING!!!!!
The barkeep and the Englishman both look at the terrified bedraggled sight before them, and try to calm him down, but he\’s completely inconsolable. They give him water and finally manage to get a word out of him but he struggles free from their grasp and run away screaming.
A few minutes later the same thing happens with a whole group of men running in and screaming, he\’s coming, he\’s coming the barkeep grabs hold of one of the men as he tries to sprint past the bar and tries to get information out of him, again no response other than terrified gibberish.
The barkeep and his customer are starting to get worried, they start to pack up before another group of horrified natives run up to the bar most of them flee but one tries to hide behind the bar, the barkeep pulls out a shotgun and points it at the terrified man\’s face, finally managing to coax some words out of him. \”He\’s coming for us, Vernon Koekemoer is coming for us, we have to hide!!! We have to get out of here.\” He gets up and tries to run but the barkeep grabs him, feeling trapped in a panic he grabs the barkeeps shotgun and blows his own head off. The Englishman and the barkeep look at each other starting to really panic now.
They look out of the window and off in the distance they see a tornado coming towards the bar, at the bottom of the tornado they see the hugest beast of a man they have ever seen, as he gets closer they spot that he is riding a rhinocerous and using a crocodile as a riding whip, with each smack of the crocodile across the back of the rhino the louder is screams and the faster it runs, the tornado following it getting ever larger.
The 2 look at each other and start to fortify their position, they\’ve got a gun and they\’re waaay to drunk to run, so they start piling bar stool and tables and anything they can get their hands on to make sure they\’ll be safe when he arrives. They\’re not gonna make it, they can see the man slowing down his rhino, by now the crocodile is nothing but reptile paste on the bruised rump of the half dead rhino, the rhino drops down dead from exhaustion and crashes to the ground right outside the bar the tornado loses it\’s last breath in a cloud of dust as the huge man crashes his way through the make shift barricade and charges up towards the bar where the 2 men have taken shelter, he grabs a bottle of the hardest liquor on the shelf and down the entire litre in 1 gulp, he peers over the bar sobbing and sees the 2 defenders cowering down behind the crates of beer, they look up at the mans\’ face and he stares at them with a look of complete and utter hopelessness, he stares at them for a half second and half screams, half sobs, \”Oh my god what are you still doing here!!! WE HAVE TO GET OUT OF HERE NOW!!!! Vernon Koekemoer is coming!!!!\”
Wings
Fun South African Fact: South African fish migration is so huge you can see it from space.