Elizabeth Arden Continues Commitment to Empowering Women Through Collaboration with Non-Profit Organisation Sparrow Society

The eight-year relationship employs women from underprivileged communities in South Africa to source the beauty brand’s hand-crafted cosmetics bags.

Elizabeth Arden is proud to announce the continuation of its longstanding relationship with Sparrow Society, a South African non-profit organisation dedicated to building a more equitable society through gender advocacy, strategic economic empowerment, and support for survivors of gender-based violence.

Over 100 years ago, Miss Elizabeth Arden inspired women globally with her entrepreneurial spirit and commitment to innovation in the beauty industry. Her values and legacy remain at the core of the Elizabeth Arden brand, and this enduring collaboration with Sparrow Society exemplifies the brand’s continued commitment to supporting women.

Offering an alternative to the conventional relief and aid model, Sparrow Society seeks to provide sustainable and holistic economic empowerment to its network of over 100 women-owned sewing businesses. The connection between Elizabeth Arden and Sparrow Society employs women from underprivileged communities in a safe and dignified work environment, allowing them to support their families and produce ethical and fashionable products. Over the last eight years, this relationship has produced over 1 million bags, creating job opportunities for over 200 women. Last year alone, 95 women were encouraged to start home-based sewing businesses and nine survivors of human trafficking were trained to work again.

“Elizabeth Arden gift-with-purchase bags are so much more than just free gifts – they are changing people’s lives,” said Kate Brim-Senekal, Founder and Managing Director of Sparrow Society. “They are allowing women in South Africa to build a better future for themselves through creating something beautiful. For Elizabeth Arden consumers, holding something like that in your hand – a bag that carries such an impact – is extraordinary.”

“We are thrilled to continue our support of this incredible organisation,” said Ashley Fernandes, Marketing Manager for Elizabeth Arden South Africa. “As a brand that an inspiring female entrepreneur founded, Elizabeth Arden is proud to be impacting women’s lives meaningfully and supporting their path to economic stability through our relationship with Sparrow Society.”

This year’s 2024 gift-with-purchase bags contain Elizabeth Arden’s innovative skincare in a handmade, limited-edition Sparrow Society cosmetics bag that is ethically sourced and produced.

The limited-edition gift sets will be available from 15 July to 9 August 2024. Bags are available when you spend R1750 or more on any two Elizabeth Arden products, one of which must be skincare, from local select Elizabeth Arden counters. Limit to one gift per customer while stocks last. Excludes all other offers, promotional lines, and gift sets.

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