As the new Cabinet of the seventh administration gets to grips with the workings of their various portfolios – it has been advised to place ordinary South Africans at the heart of the administration.
“Show the ordinary South Africans that their well-being is the ultimate goal and at the heart of those running government and the administration,” Extraordinary Professor at the Department of Political Sciences at the University of Pretoria, Henning Melber, told SAnews.
Melber’s comments follow on the announcement on Sunday, 30 June 2024, of the new National Executive of the seventh administration by President Cyril Ramaphosa.
The much-anticipated announcement is the result of the National and Provincial Elections that were held on 29 May. For the first time in democratic South Africa’s history, that election did not result in an outright majority for a single party to lead the country for the next five years.
The will of the people
In those initial days following from the point where voting took place, up to the announcement of the results, ordinary citizens were wondering what would happen next. After all, we were accustomed to living in a country that since the advent of democracy, was led by a single majority party.
However, from the hotly contested elections themselves to the announcement of the election results, peace was the order of the day. This also extended to the period of the swearing in of Members of Parliament (MPs) and other MPs at a later stage, as well as the election of National Assembly (NA) Speaker Thoko Didiza and National Council of Provinces (NCOP) Chairperson Refilwe Mtsweni-Tsipane. The election and inauguration of Cyril Ramaphosa as President and head of government of the seventh administration was also peaceful.
An acceptance of the will of the people at the ballot box also played an important part in where the country finds itself today with the seventh administration’s Government of National Unity (GNU) starting to take shape.
This GNU, however, differs from the one that South Africa had, following the seminal elections of 1994 that saw the African National Congress (ANC) go into a GNU with two other political parties, despite having won an outright majority. The current GNU comprises 11parties across the political spectrum.
These parties are: the African National Congress (ANC), Democratic Alliance (DA), Patriotic Alliance, Inkatha Freedom Party, Good Party, Pan Africanist Congress of Azania, Freedom Front Plus, United Democratic Movement, Al Jama-ah, Rise Mzansi and the United Africans Transformation.
Collaboration
In an interview with SAnews, Melber further advised parties involved in the GNU to “collaborate with members of other parties based on trust; seeking to improve efficiency in service delivery.”
With this rather eventful week drawing to a close, South Africans not only witnessed the announcement of the new Cabinet, but also the swearing in of the new executive, including Deputy President Paul Mashatile as well as the induction programme of new MPS in the Western Cape.
And yes, it did take some time to get to where we are now as a country, but we must remember that Rome was not built in a day.
In his address to the nation on Sunday, President Ramaphosa acknowledged the length of time it took to put together the administration.
Confidence vs Time
However, Melber points out that given the different elements at play, the process in truth did not take too much time.
He said that given the rather unusual, if not complicated blend of parties who needed to secure common ground, and agreeing on an acceptable power sharing arrangement in terms of portfolios -, this process had actually not taken that long.
“And it was a necessary investment in building a minimum degree of confidence and trust as a point of departure. There are democracies who for months (among others The Netherlands, Sweden) if not years (Belgium) had not a proper government and were neither less politically stable. Many observers at least in the Western democracies were hoping for such a power-sharing arrangement and did not expect this to happen much faster. Building a reliable collaboration between political parties so different in their programmes needs time,” Melber explained.
A new era
In his inauguration address on 19 June 2024, President Ramaphosa described the GNU as “the beginning of a new era” adding that it requires a common mission, which is anchored in safeguarding national unity, peace, stability, inclusive economic growth, non-racialism and non-sexism.
Asked about his thoughts on the GNU, Melber said: “Under the given circumstances of the election result, the decision to form a GNU seemed to be a wise and considerate move, aiming to accommodate a broad middle for political stability in a government, in which the ANC remains the major party.”
The announcement of the new Cabinet also came with changes in government departments that involve the merger of the Ministries of Electricity and Energy as well as the announcement of a separate Ministry of Mineral and Petroleum Resources. The President also announced the separation of the Ministry of Agriculture from the Ministry of Land Reform and Rural Development, among others.
“This is a necessary adjustment to accommodate divergent interests seeking influence in governance. If in the end – despite some further bloating of the structures – it provides a reliable operational structure to make improvements in delivery – it is a well justified investment,” said the Professor.
South Africa’s future under a GNU is now underway with Minister in the Presidency Khumbudzo Ntshavheni having held the first media briefing of the seventh administration on Thursday, 4 July 2024.
At that briefing, the Minister outlined the process that would be followed to set government’s priorities and programme of action for the seventh administration. These said the Minister, will be articulated in the Medium-Term Strategic Framework (MTSF), which is normally guided by the election manifesto of the governing party. However, in this case of the GNU, a unique case for government, this will be guided by the election manifestoes of the 11 parties to the GNU.
To give effect to the signed Statement of Intent as signed by parties to the GNU, the Forum of South African Directors-General (FOSAD), chaired by the Director-General in The Presidency, has undertaken the work of analysing the manifestoes of parties to the GNU.
After thorough scrutiny, the Directors-General will then submit a proposal for consideration and adoption at the Cabinet Lekgotla scheduled for 11-12 July.
The two-day Lekgotla will deliberate on the proposals of the Directors-General, after which the programmes and priorities of government will be announced.
“The adopted programme of action (MTSF) will be announced by the President at the Opening of Parliament on Thursday, 18 July 2024. After the adoption of the MTSF, the individual departments will then develop their Strategic Plans linked to the MTSF and Annual Performance Plans for implementation of the MTSF targets,” explained Minister Ntshavheni.
Happiness trajectory
Following the elections and Sunday’s cabinet announcement, South Africa’s happiness trends have been on an upright trajectory.
This is according to the Gross National Happiness (GNH) index. The index is the brainchild of Professor Talita Greyling of the University of Johannesburg (UJ) and Prof Stephanie Rossouw of the Auckland University of Technology, with the technical support of AFSTEREO (Pty) Ltd.
According to UJ, the GNH is the first index of its kind and measures the real-time sentiment of the country.
“The much-anticipated announcement by President Cyril Ramaphosa of the new GNU Cabinet on 30 June 2024 is being experienced positively by the South African people, as shown by the near real-time Happiness Index of the GNH.today project.
“The happiness levels in South Africa have been trending upward since the election results were announced in June 2024, from 5.36 to 5.42,” the university said in a statement.
The GNH.today project measures happiness in near real-time based on specific emotion words used in Google searches.
“The GNU ensures a broad representation and a solid mandate to govern the country, contributing to higher levels of transparency, accountability, and trust in the government. It also explains the higher happiness levels, reflecting hope for a better future,” said the university.
In analysing the positive trend in the happiness index, the team found that positive emotion words used in South Africa increased, such as “hope”, “happiness”, and “joy”.
However, there was an increase in negative emotion words such as “bad” and “afraid”, but with a positive net effect.
“The increase in both positive and negative words is expected as it indicates the debate around the newly appointed cabinet. Different parties criticise the portfolio allocations and the ministers appointed. The increased size of the government is also critiqued. On the other hand, there is relief that the Cabinet was announced after almost a month of negotiations.
“This announcement implies an agreement about power-sharing,” said the university.
Asked about whether he thinks the GNU will stick, Professor Melber is hopeful.
“I’m afraid I have misplaced my crystal ball,” he chirps.
“More seriously [though,] one hopes for the sake of South African citizens that this GNU manages to operate and serve the best interest of the people. If this construction holds, it is a win-win situation for all the parties who were able to compromise for the sake of the people and the country’s stability,” he said. –SAnews.gov.za
If you pick up a starving dog and make him prosperous, he will not bite you. This is the principal difference between a dog and a man.
If you tell the truth you don’t have to remember anything.
In religion and politics, people’s beliefs and convictions are in almost every case gotten at second hand, and without examination.
It is easier to stay out than get out.
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries
“PR is performance recognition” – Douglas Smith
“Everything you do or say is public relations.” – Unknown
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
“The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.” – Edward Bernays
PR people are often called “spin doctors,” which to us conjures up images of weird zombie voodoo witch doctors. While we like to think of ourselves as good witches rather than bad witches, there’s certainly an element of magic to what we do. What’s our method? We can’t reveal all of our secrets.
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“The art of publicity is a black art; but it has come to stay, and every year adds to its potency.” – Learned Hand
“Spin doctors are: “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else – so that any piece of news is tailored to show them in the best possible light.” – Michael Shea
Quotes On Ethics and PR
Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn’t always have the best rep when it comes to ethics. Some people, because of bad things that they’ve done in the past, have even been called propagandists. But there’s a big ethical difference between real PR and simple propaganda, and here it is: PR is always solidly rooted in fact. PR is part of the good fight, as the wise people quoted below have recognized.
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing
“Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.” – Jeremy Bentham
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
“Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disraeli
“Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.” – Calvin Coolidge
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
Joan Jett didn’t give a damn about her reputation, but unless you’re a teenage rock star, you should probably give a damn about yours.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
“It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
“Reputation matters because your behind is always behind you.” – Happy Masina
“There is no such thing as bad publicity except your own obituary.” – Brendan Behan
“If you don’t tell your story, someone else will.” – Unknown
“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” – Arthur Ashe
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain CLICK TO TWEET
People as disparate as Malcolm X and John D. Rockefeller both spoke to the power and importance of public image. Since PR is something that people who are so fundamentally different can agree on, you know there must be something fundamentally important about it. If you ‘re still not convinced that public relations is absolutely critical to the success of your business, you’ll change your mind after visiting MyPR.co.za.
“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney, bodybuilder and former Mr. Olympia
“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” – John Berger
“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson
“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
“Without publicity there is no prosperity.” – Yakov Zel’dovich
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
“Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.” – Gigi van der Rie
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
Public relations is the deliberate and strategic management of relationships between an organization and its key public. In other words, it’s all about communication.
Public relations practitioners use a variety of tools and tactics to build mutually beneficial relationships between an organization and its target audiences. This can include everything from media relations and crisis communications to social media outreach and event planning.
The goal of public relations is to help an organization achieve its objectives by positively influencing how the public perceives it.
There’s no one-size-fits-all approach to public relations. The strategies and tactics used will vary depending on the organization’s specific goals, target audiences, and available resources.
Successful public relations campaigns typically share a few key characteristics, including a focus on long-term relationship building, two-way communication, and consistent messaging.
It sounds like a lot of work, doesn’t it? That’s because it is. From managing complex campaigns to handling sensitive media inquiries, public relations professionals are constantly under pressure.
“The best PR is done when you’re not trying to do PR.” – Katie Paine
“There’s no one size fits all in PR just as there’s no one size fits all in journalism.” – Richard Edelman
“Some are born great, some achieve greatness, and some hire public relations officers” – Daniel Boorstin
“PR is about telling stories and helping an organization tell its story.” – Nancy Schwartz
“PR is not about getting attention; it’s about driving action.” – David Meerman Scott
“Successful PR is like good cooking. You bring all the ingredients together and then let them simmer.” – Lois Wyse
Successful PR is like good cooking. You bring all the ingredients together and then let them simmer. – Lois Wyse
“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“PR should be thought of as a marathon, not a sprint.” – Joe Pulizzi
There are many inspirational Seth Godin quotes out there but that’s definitely one of our favorite ones: “PR isn’t about changing people’s minds; it’s about giving them something worth their attention.” – Seth Godin
“PR is all about relationships—and strong relationships take time, patience and two-way communication.” – Media Bullseye
“If I was down to my last dollar, I would spend one dollar on PR.” – Bill Gates
“Always act like you have something to lose because you always do.” – Kelli Grant
“The best offense is a good defense.” – Unknown
“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney
“There are three things I always come back to as an organization tries to earn awareness and credibility with its stakeholders: authenticity, transparency, and frequency.” – Steve Cody
“Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room.” – Joyce Brothers
Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room. – Joyce Brothers
“Novelty is necessarily innovation.” – Aaron Endre
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams
“Actions speak louder than tweets.” – Unknown
People often have an unhindered perspective on what PR should be, and here is what AI & Laura Ries think of the same. “It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.”
“Copy, not from your industry, but from others. You have to go where there is no competition.” – Seth Godin
“If a young man tells his date how handsome, smart, and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart, and successful her date is – that’s PR.” – S. H. Simmons
“Be nice, be consistent, be true, talk straight—those are my rules for success.” – Anne M. Mulcahy
“If your communications are born of sincerity instead of spin, if they reflect your company’s values rather than solely selling points—then all sorts of magical things can happen.” – Jeff Jarvis
“I define engagement as moments when our users interact with us in a way that makes them happy and propels them forward toward becoming customers or evangelists for our brand or product.” – Avinash Kaushik
“Inbound marketing and public relations are two sides of the same coin: The goal is seeking out relationships with individuals who have an interest in what you do before they even know they need it yet .” – Jay Baer
“Good PR doesn’t happen by accident. It’s earned through thoughtful planning and consistent execution against an objective .” – Christine Martin
“I strongly believe that effective communications must result in measurable business outcomes or it’s simply not worth doing .” – Jesse Redniss
On the aspect of PR being more effective than a front page ad, the British business magnate and author, Richard Branson quotes, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
The importance of public relations can be felt in every working field. In this context, Alvin Adams, the retired American professional basketball player quotes, “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”
Edward Bernays believes in the mutual understanding of the professional and the profession to foster better terms of performance and success and thus quotes, “The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.”
“The public is the only critic whose opinion is worth anything at all.” – Mark Twain
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
If you don’t believe how powerful PR tactics can be, here is what Abraham Lincoln quotes on the same, “What kills a skunk is the publicity it gives itself.”
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
“PR writing is so horribly consistent, or consistently horrible, that agencies even have a template for it.” – Mark Ragan
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
As Charles Evans Hughes rightly quotes, “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country, public opinion controls the courses of the nation.”
“Skate to where the puck is going to be, not to where it’s been”. – Wayne Gretzky
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
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Congo Wire
I took a trip to South Africa and met a Khoisan woman.
We really clicked.
Hella Fella
Van der Merwe is approached by SANRAL one day who want to build a new highway through his donkey farm. Van is really concerned with how his donkeys can get from one side of the farm to the other without having to cross the highway and risk being injured or killed. He is promised that they will build bridges the highway so that his donkeys can cross under the highway. Van agrees and gives them the go-ahead.
The highway is built and a year later the same rep goes to the farm to go see how Van and his donkeys are. He eventually finds Van under one of these bridges chipping away at the roof of the tunnel with a hammer and chisel.
\”Mnr Van de Merwe, what are you doing damaging the highway bridge?\”