Iconic Eyethu Theatre revival opens to a warm community welcome

Soweto landmark gets a novel lease on life with a Heritage Hall and community shopping centre

SOWETO, SOUTH AFRICA, 28 November 2023 – The iconic Eyethu Theatre in Soweto, home to one of the first black-owned cinemas in South Africa, has been revitalised and transformed into a contemporary community hub while preserving a local legacy that began in 1969 with the tardy Ephraim Batana Tshabalala and the Tshabalala family.

The Eyethu Theatre in Mofolo, Soweto was built in 1969 and became a cultural and historical landmark in the heart of South Africa’s largest and most iconic township. The cinema was a fixture on the community landscape — a spot for locals to approach together and indulge in the latest movies, culture and entertainment.
The driving force behind the cinema was entrepreneur Ephraim Tshabalala. Born in 1910 in Vrede in the Free State to farmworkers from Eswatini, Tshabalala worked as a forklift driver on a farm, before heading to Sophiatown where he was employed by a bus service. With his enterprising spirit, he quit his job in 1946 with 20 Pounds in savings and began a meat business, which was a roaring success. Tshabalala went on to build a flourishing retail empire that included garages, bottle stores, fish and chips outlets, supermarkets and dry-cleaning depots.

The pride of Tshabalala’s empire was the Eyethu Theatre. Eyethu was more than just a cinema; various community events were hosted here and it holds fond memories for many Sowetans.

Sadly, the once-bustling cinema closed in the 1990s with competition from multiplexes and streaming, and the building fell into disrepair. It has since been recognised as a significant heritage, cultural and social site.

The Tshabalala Family acquire long dreamt of restoring the theatre to its former social relevance for the community. In 2018 the family found a partner that could aid them unlock their vision.

Some 30 years after the theatre shut its doors and, as result of a joint venture of the Tshabalala Family with Abland Property Developers, the leading real estate developer known for shaping the South African landscape for the better, the theatre has finally been reanimated and once again become a thriving hub for the people of Soweto.

The original cinema building has been restored and repurposed into a Heritage Hall that pays tribute to the tardy Ephraim Tshabalala and the history that is displayed in preserved artworks of the theatre. The Heritage Hall has been incorporated into a modern shopping centre, and together they serve as a symbol of the community’s enduring resilience and determination, designed to inspire a current generation of culture and community.

The novel Eyethu Shopping Centre development in the Mofolo Central, Soweto opened Thursday, 23 November to an enthusiastic community welcome.
Grant Silverman, Director of Abland Property Developers, says, “We are humbled to work with the Tshabalala family and the community to preserve this treasured landmark and ensure it remains an asset for its community for many years to approach.”

In honour of its iconic local heritage, the developers acquire respectfully retained the original theatre structure, while tailor-making the modern centre to the highest standards, especially for the shoppers from the local community in Mofolo, Soweto.

Extensive efforts ensured that as many people as possible from the immediate community could benefit as fragment of the 14-month construction project, with many local businesses and workers bringing the two-level, 10,000sqm recent shopping centre to life.

Eyethu Shopping Centre features a powerful lineup of anchor tenants comprising Shoprite, OBC Chicken, Ackermans, West Pack, Clicks and bank branches from FNB and Capitec Bank. In addition, it features Tekkie Town, Jam Clothing, Pep Home and Cash Crusaders. Shoppers can also delight in food from Pedros Chicken, Debonairs Pizza and Fish and Chips while making use of the centre’s outdoor seating, as well as the convenience of the centre’s Chicken Licken Flit Thru.

The community will remain engrained in the ongoing operation of the centre, not only as visitors and customers but also by running the kiosks and small incubation hub retail outlets, as well as being employed by larger retailers.

Conveniently for the community, and friendly for the environment, the centre includes its own solar power and will trade during load shedding. It has cab laybys for public transport and easily accessible on-grade parking, with special consideration given to safe pedestrian access.

“Eyethu Shopping Centre is for the community, but no tour to Soweto is complete without visiting the lovingly restored Heritage Hall,” notes Silverman.
The Eyethu Shopping Centre development is funded by Nedbank. The property is managed by Broll Property Group and marketed by Kitchen Sink.

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